Must Shop: Joe Fresh

I really hope you all have heard of Joe Fresh by now….if not thank goodness you have me!  The Joe Fresh brand was launched in 2006.  It offers stylish and affordable clothing and accessories for men, women, and children. Joe Fresh products are available at over 300 different locations around Canada, including Real Canadian Superstore locations and 12 Joe Fresh stores.  In 2011, the brand entered in to the US market with 6 stores in New York, New Jersey and the Long Island area.  Fashion industry veteran Joseph Mimran is the creative force behind this brand as it’s Creative Director.


Joe Fresh offers beauty products as well, and often offer beauty tutorials on it’s website and YouTube.  The Joe Fresh Brand Clothing offers those fashionistas on a budget a fashion outlet.  Their clothes rival those on the runway at a fraction of the price.  You often can’t tell the difference between Joe Fresh, Banana Republic, or Donna Karan.  All I have to say is thank you Joseph Mimran, thank goodness for Joe!

Holiday 2012 Photoshoot “Subtle Hints”

Joe Fresh Runway Spring/ Summer 2013


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